You're Not "Bad With Numbers. The System Profits From Keeping You Confused
Your accountant bills more hours when you need them to interpret everything. The jargon, the complicated processes, the condescending explanations that make you feel like a child, they're all designed to keep you dependent.
The financial industry makes more money when you're confused.
And here's what nobody tells you: it's working.
You're running a successful business, making good money, and yet every time you look at a P&L, that familiar knot forms in your stomach. You scan the columns, nod like you understand, then close it without having a clue what it all means.
But here's the truth: You're not 'bad with numbers.' The system profits from keeping you that way.
Numbers Club exists to blow that up.
To give you the financial fluency that should have been yours from the beginning, without the jargon, without the dependency, without the bullshit.
Your business creates at least four types of value simultaneously: financial, emotional, social, and practical. If you're only measuring one, you're making decisions with 25% of the information.
Numbers Club is where you learn to see the full spectrum of value your business creates, then create it strategically, communicate it clearly, and amplify it systematically, so you stop leaving money and impact on the table.
For business owners (3+ years in) who are tired of nodding along in meetings with their accountant, pretending to understand financial reports, and making pricing decisions based on fear instead of data.
This is the kitchen table business school for women who are done feeling small around money. In 6 months, you'll go from avoiding your numbers to making confident financial decisions and reclaiming your power from the systems who profit from your confusion and financial illiteracy.
You’ve never seen anything like this before.
Six Months To Financial Fluency
(without the jargon)
Over 6 months, you'll move through a progression that mirrors how value actually works in business:
First, you learn to see it (Recognition)
Then you learn to assess it (Assessment)
Then you learn to plan for it (Planning)
Then you learn to create it intentionally (Creation)
Then you learn to communicate it clearly (Communication)
Finally, you learn to multiply it systematically (Amplification)
Each phase builds on the last. You can't communicate value you haven't learned to recognise. You can't amplify value you haven't learned to create strategically.
This is the progression that nobody ever teaches you, not business coaches, not school, no systematic education of value exists like this. It’s so complete, that when you understand it, you stop needing anyone else to think for you.
The Numbers Club Curriculum
Value Recognition
Month One
Finally see where you're actually making money (and where you're bleeding it without realising). You'll map the four types of value your business creates, financial, emotional, social, practical, so you stop making decisions with only 25% of the information.
By The End:
You'll look at your financial reports and actually understand what they're telling you, not just nod and hope for the best.
Value Assessment
Month Two
Learn to measure what matters in your business, beyond just the bank balance. You'll create your own custom dashboard that tracks the metrics that actually drive your business forward, not just the ones the blueprints tell you are important. We will align what you want in the short term, the mid term and the long term, to the data you already have.
By The End:
You'll know exactly which parts of your business are profitable, which are draining resources, and which deserve more investment, plus how the value you create for your clients turns into lasting value for yourself.
Value Planning
Month three
Transform how you approach financial planning from "hope this works" to strategic confidence. You'll build a financial roadmap that accounts for seasonality, cash flow, and your actual life (including those months when everything goes tits up).
By The End:
You'll have a financial plan that feels like liberation, not restriction, because it's built around your actual business, not some template. Plus you will know where you are going not in 3 months, not in 12 months but how this business gets you to the old lady version of you. With nothing but pride in her chest.
Value Creation
Module four
Learn to create value intentionally instead of accidentally. You'll identify where you're leaving money on the table and develop strategies to capture it without working harder or compromising your core values.
By The End:
You'll have restructured your offers to capture at least 20% more value without adding a single hour to your workweek. You will know that give and take is a dance that we do in all relationships - the one with your business is no different.
Value Communication
Month five
Knowing where you add value is not enough, you need to communicate it effectively this month is all about communication, so you can leave the awkward apologetic pricing shuffle in the past, and walk into pitches, tenders and pricing conversations knowing the value you and your business brings to the table.
By The End:
You'll have reframed your entire pricing structure around value delivered, not time spent, and raised your prices without losing a single ideal client.
Value Amplification
Month six
Develop systems that multiply the value you create, without pushing you to burnout. Know when to invest in support and how to capture the data, that says “yes, this was worth it”.
By The End:
You’ll have developed systems to create capacity, and then identified new ways to increase profit and impact next year without burning yourself out.
The Stuff No One Ever Tells You:
Your business creates at least four types of value simultaneously: financial, emotional, social, and practical. If you're only measuring one, you're making decisions with 25% of the information.
You're probably delivering diamonds to people who wanted bricks. You're spending energy on clients who drain you. You're saying yes to projects that don't align with where you're trying to go.
Most people price by looking at competitors and going slightly lower "to be safe." That's why you're probably underpricing by at least 30% - not because you lack confidence, but because you haven't been taught how to calculate the actual value you deliver.
Your budget should be a tool that tells you: Can I afford this opportunity? Should I take this client? Is this decision moving me toward the business I'm trying to build? But if your budget doesn't reflect your values, it can't answer those questions.
The real magic happens when financial confidence spills into everything else. Suddenly, you're making bolder moves. You're investing in growth because you understand the numbers behind it. You're creating offerings that align with what your clients truly value.
After 6 Months in Numbers Club, You'll:
What you'll walk away with
Look at your P&L and see stories, not just columns of numbers (and finally understand what your financial statements are actually telling you)
Price based on the actual value you deliver—the financial outcomes, the time you save clients, the stress you remove, the opportunities you create—not just "what the market will bear" or what feels safe
Make business decisions from data, not from that panicky "I hope this works out" feeling in your gut
Have confident conversations about your business, the money it creates, the impact it has, the value you are amplifying and the ambitions you hold, without shrinking to an awkward apologetic shuffle.
Identify which clients and projects are actually profitable and which are secretly draining the life out of you, your team and your financial statements.
Build a financial strategy that supports your life, holds your dreams and shows you how they will become a reality.
Build a business full of hope and value - instead of dread and a need for constant sacrifice.
Understand exactly what your accountant is talking about instead of nodding along and pretending, then wishing you had asked more questions minutes later.
What's included
6 months of CFO-led guidance through the complete value cycle
Weekly co-working sessions (1 hour)
where you'll actually do the work with live support, not just think about doing it later
Strategic integration weeks
because I know you need time to breathe and implement
Pre-recorded modules explaining everything in plain English
I'll translate the jargon so you don't have to
Weekly coaching calls (90 minutes)
for real talk about the challenges you're facing and how to solve them
Everything you need to stop avoiding your numbers and start using them
Bringing Boardroom Wisdom to Our Kitchen Tables
Meet Laura
As a farmer's granddaughter, I was taught early that value exchange is nothing to be shy about. "Go ask them for a £1 for your cheek," my grandfather would say. That stuck with me.
I dropped out of college and jumped straight into finance as an apprentice. Since then, I've been in FTSE 100 companies and private equity-backed businesses, from internal auditor to Head of Commercial Finance and then CFO. I've sat at tables where multi-million pound deals were hammered out. I've built budgets that got refinancing over the line. I've found cash savings in literally every business I've ever touched.
Chartered Management Accountant, Executive MBA, Fractional CFO, and champion for financial clarity
I've seen how it all works behind closed doors. I've consistently chosen integrity over speed, impact over pure profit, and relationships over transactions.
Laura hadcroft
I didn't learn finance in lecture halls—I learned it in the mud of actual business.
What makes me different isn't just knowing my stuff - it's that I've been in the rooms where the real decisions happen.
I created Numbers Club because, honestly, I'm fed up with how financial knowledge has been deliberately kept behind complicated jargon, especially for women business owners.
The industry makes more money when you're confused. I'm here to blow that up and help you get properly confident with your numbers—because when you stop feeling small around money, everything changes.
It's time to stop dancing around your numbers.
£3,500
Full Pay
Complete 6-month Numbers Club program with all modules, coaching calls, co-working sessions, templates, and bonuses.
SAVE £400
£650/mo
PAYMENT PLAN
Same complete program with easy monthly payments. This program is for established business owners (3+ years) who are ready to get properly sorted with their numbers. It's NOT a get-rich-quick scheme—it requires you to actually show up, do the work, and implement what you learn.
for 6 months
Pay-It-Forward Scholarship
Each cohort includes one scholarship place for women from socio-economically disadvantaged backgrounds who are ready to level up. If you're doing the work but need financial support to get in the room, apply below. If you're in a position to contribute to the scholarship fund, there's an option at checkout
This is for you if...
You've been in business for at least 3 years with consistent revenue, but you're still avoiding your numbers like they're going to bite you.
You just received another financial report from your accountant. You opened it, stared at it for 30 seconds, felt your stomach drop, and closed it without understanding a single number.
You just had a pricing conversation where you stated your rate and immediately started justifying it—explaining it, offering payment plans before they even asked—because you don't actually know if you're undercharging or not.
You just made a business decision (hiring, investing, expanding) based on hope and gut feeling, because you genuinely don't know if you can afford it or not.
You nod along when your accountant talks, but you have no idea what they're actually saying. And you're too embarrassed to ask basic questions because you feel like you should already know this.
You use phrases like "I'm just not a numbers person" or "I'm bad with money" when the truth is: you were never taught. And you're ready to stop giving your power away to people who profit from your confusion.
This is not for you if...
You're just starting out (0-2 years in business) sort your foundations first, then come back.
You're in dire financial hardship right now this isn't crisis management, it's about building long-term financial intelligence.
Sort that first, then come back.*
You're looking for a quick fix without doing the inner work. This requires you to actually show up, implement what you learn, and examine why you've been avoiding your numbers in the first place.
You're not willing to challenge your beliefs about money, value, and what you deserve to earn.
*If you reach out to me directly, I'll signpost you to places that can support you through this.
FAQs
Do I need to be "good with numbers" to join?
How much time will this require each week?
Will this work for my specific business model?
I already have an accountant. Do I still need this?
What results can I expect?
I'm not in the UK. Will the tax information still be relevant?
How does the scholarship program work?
The scholarship program exists because I believe financial education shouldn't be limited to those who already have money. Each cohort includes one fully-funded place for women from socio-economically disadvantaged backgrounds who are ready to do the work. Apply through the separate scholarship application, and decisions are made based on need, commitment, and potential impact.
The numbers aren't complicated, they're just unfamiliar. Are you ready?
For too long, you've been told that you're "just not good with money." That financial literacy is for other people. That you should stick to what you're good at and leave the numbers to the experts.
Let's call that what it is: complete bollocks designed to keep you dependent and playing small.
The truth is that financial fluency isn't some mystical skill reserved for a select few with fancy degrees. It's your birthright. And when you reclaim it, everything shifts. You stop undercharging. You stop hiding from your numbers. You stop making decisions from that knot in your stomach. You start building the business—and the life—you actually want, not the one you think you can afford.
Look, I know making this investment isn't easy. Big decisions rarely are. But ask yourself:
Can you afford another year of not understanding the numbers that run your business?
Another year of leaving money on the table?
Another year of giving your power away to people who profit from your confusion?